Last week, the Associated Press sued White House officials for violating its free press rights by punishing the organization for defying Donald Trump’s executive order to refer to the Gulf of Mexico as the “Gulf of America”. Unfortunately, on Monday, a federal judge refused to immediately strike down the White House’s retaliatory treatment of the AP. But the case is far from over.

Granting access to the White House on the suppressive conditions set by the Trump administration is a blow to the first amendment and the free press. If the retaliation against the AP is allowed to stand, more restrictions on the press are certain to follow, creating Kremlin-like conditions that will affect all Americans who might question, or be suspected of questioning, the Trump party line.

This is why a seemingly trivial issue – what to call the Gulf – is freighted with importance. Trump’s renaming of the Gulf unmistakably delivers his “America first” message. He has every right to his message. But he doesn’t have the right to turn the press into his messenger.

The controversy began on Trump’s first day back in office, when he issued a unilateral order that an international sea, known for centuries as the Gulf of Mexico, henceforth be named the Gulf of America. Certain organizations, such as Google, immediately complied by changing the Gulf’s name on Google Maps and redirecting searches for “Gulf of Mexico” to “Gulf of America”.

However, the AP, along with several other news organizations, resisted. Noting that the Trump order had no effect outside the US, the AP made an editorial judgment that its status as an international reporting agency was best served by continuing to refer to the Gulf by the name known to global readers.

Trump has every right to his message. But he doesn’t have the right to turn the press into his messenger

The Trump administration retaliated by barring AP reporters from the press pool that covers media events at the White House or on Air Force One, and on Tuesday it went further, announcing it would determine which organizations had access to the pool – traditionally the job of the White House Correspondents’ Association. While limited seating capacity may give the White House some discretion about who gets to be in the press pool, the first amendment does not permit that discretion to be used to punish the press or to limit access to outlets favorable to Trump. As the AP stated in its complaint: “The press and all people in the United States have the right to choose their own words and not be retaliated against by the government. The Constitution does not allow the government to control speech” by controlling access.

As tempting as it is to follow Shakespeare in shrugging the shoulders at “what’s in a name,” we should turn to history to learn what follows when authoritarian leaders start out with seemingly harmless verbal imperialisms. One of the first actions Hitler took after seizing power in 1933 was to scrub streets and public spaces of names that reflected Jewish influence or Weimar republicanism in favor of tributes to National Socialism. Stalin celebrated his own greatness by changing Tsaritsyn, now Volgograd, to “Stalingrad”. Before Stalingrad, there was the switch from Petrograd to Leningrad. In today’s China, the name “Tibet” has disappeared from Chinese maps in favor of the Mandarin name, “Xizang”.

It is hard to know how seriously to take Trump’s flagging of territorial, as well as verbal, imperialism. He has suggested the US reclaim the Panama Canal Zone, buy Greenland from Denmark, incorporate Canada as a 51st state, and take over the Gaza Strip for resort real estate development. Even if these are mere paper ambitions, the disdain Trump shows for international law is already doing irreparable harm.

Appealing to his Maga base with the “America first” rhetoric in the Gulf, he is selling out Ukraine to Putin’s Russia in ways reminiscent of the British prime minister Neville Chamberlain’s infamous appeasement of Hitler in 1938 by ceding parts of Czechoslovakia to the Nazis. Ignoring this lesson of history – in Munich of all places – this month, JD Vance stopped short of endorsing the neo-Nazi Alternative for Germany party by name, but made clear that the Trump administration would be happy if Europe adopted the same anti-immigrant policies that Trump’s renaming of the Gulf signaled.

The ripple effect of Trump commandeering global waters reaches beyond the sea to all Americans. His actions must be considered alongside his other executive orders on his first day back in office, declaring the arrival of immigrants at the southern border an “invasion” and suspending grants of asylum, no matter how dire the situation of refugees. When we let Trump scapegoat vulnerable immigrants for this country’s – and the world’s – problems, we are in fascist territory. That is why Trump’s renaming the Gulf of Mexico as the Gulf of America is no laughing matter. It expresses a level of disrespect for Mexico that could well be a precursor for how strongmen treat peoples whom they first strip of dignity. Substitute Jew, Catholic, Turk, Armenian, Arab, gay or transgender for Trump’s talk of an invasion of aliens across the Gulf, and you get the point.

What the Gulf needs is not more nationalistic power grabs but international cooperation to tackle its most pressing problems – worsening pollution, rising sea levels from the climate crisis, intensifying hurricanes, crumbling infrastructure, and loss of shoreline and habitat. Far from squabbling over what to call the Gulf, the US and Mexico should recognize that no one owns the Gulf; it belongs to nature.

In Romeo and Juliet, Juliet made her “what’s in a name” speech to declare love for Romeo even though he bore the family name of her family’s blood enemy. It didn’t turn out well for Juliet, and it won’t turn out well for us if we let Trump intimidate the AP because its editors had the courage to stand up to his bullying.

Jeffrey Abramson is author of Minerva’s Owl: The Tradition of Western Political Thought. Jack E Davis is the author of The Gulf: The Making of An American Sea, awarded the Pulitzer Prize for History in 2018.