OpenAI is letting ChatGPT users buy things through its popular artificial intelligence chatbot, all without leaving the confines of its platform.

The San Francisco-based AI company said Monday that U.S.-based ChatGPT users will be able to buy goods from online marketplace Etsy’s domestic sellers, as well as some merchants on Shopify’s e-commerce platform. The service, called Instant Checkout, currently only supports single-item purchases.

OpenAI also unveiled an open-source technical standard for merchants to build integrations with ChatGPT, called Agentic Commerce Protocol, which the company hopes will draw more merchants onto its chatbot platform. The protocol allows merchants to make their products shoppable inside ChatGPT.

Amazon and Walmart, the nation’s two largest digital retailers, aren’t currently using the protocol, OpenAI said.

OpenAI’s announcements come as the company continues expanding the capabilities and reach of its flagship chatbot, which ignited the AI boom in late 2022. Over one in 10 people who use ChatGPT have some intent or interest in making a purchase, said Michelle Fradin, OpenAI’s product lead for commerce in ChatGPT.

That makes ChatGPT an ideal place for users to actually complete their purchases, rather than needing to leave the platform to finish buying something, OpenAI said.

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