HelloFresh is facing online backlash after a Pride Month social media post featuring a sexual joke drew criticism from users who accused the meal-kit company of promoting explicit content under the guise of corporate activism.

The company ignited debate after suggesting its high-fiber meals could help customers who were “prepping” for Pride Month festivities, prompting critics to accuse the brand of making inappropriate sexual references while supporters praised the post’s humor.

In a Friday post on Instagram, the company wrote, “We know eating isn’t always a top priority this month. We respect that. But for those of you who are … prepping … we have an extensive lineup of high-fiber recipes available. Happy Pride.”

Some responses to the post were positive, with one user in the comment section writing, “Unhinged,” with laughing emojis, while another commenter asked, “How about a Pride month discount code??,” saying the code should be “BOTTOMSUP.”

HelloFresh replied, “Use code BOTTOMSUP for a Pride Month discount.”

Another person wrote, “I wHOLE heartedly thank you for your support & service,” while another said, “This is what happens when a brand trusts its marketing team. Excellent work.”

More here

Tagged: LGBTQ BACK TO HOMEPAGE