Vice President JD Vance is emerging as the early front-runner in the 2028 Republican presidential primary race, widening his lead over Donald Trump Jr., a new poll shows.

According to the latest McLaughlin and Associates poll, conducted from June 10 to 15 among 1,000 voters, including 455 Republicans, Vance leads the crowded field with 36 percent support, more than doubling Trump's 14 percent.

It marks a notable shift from earlier this year, when Vance had a much smaller lead over the president's son.

Newsweek reached out to representatives for Donald Trump Jr. and JD Vance via email for comment.

Why It Matters

Neither Vance nor Trump has declared an intention to run on the 2028 Republican ticket, but both have hinted at running for president in the future. Speculation around both men as potential contenders is widespread, particularly in conservative media circles.

What To Know

In January, Vance polled at 27 percent while Trump held steady at 21 percent, according to McLaughlin. However, Vance surged in the following months, reaching a peak of 43 percent in April before settling back slightly.

But the latest numbers suggest Vance's appeal is broadening. He leads among conservatives (43 percent), white voters (38 percent), Hispanic Republicans (28 percent), and voters over 55 (39 percent). He also outperforms Trump among both men (38 percent) and women (34 percent).

However, while Trump still commands some loyalty—especially among self-identified Trump voters (39 percent) and moderates (16 percent)—his support has eroded since December, slipping from 21 percent to 14 percent. His performance is particularly weak among older voters (8 percent) and conservatives (12 percent), both essential in a GOP primary.

L: Vice President JD Vance speaks at a gala in Washington, D.C., on June 3, 2025. R: Donald Trump Jr. speaks at Trump Tower in New York City on June 16, 2025. L: Vice President JD Vance speaks at a gala in Washington, D.C., on June 3, 2025. R: Donald Trump Jr. speaks at Trump Tower in New York City on June 16, 2025. AP

Other contenders, including Florida Governor Ron DeSantis (6 percent), former United Nations ambassador Nikki Haley (4 percent), and businessman Vivek Ramaswamy (2 percent), are languishing in the single digits. Haley shows strength with liberal Republicans (16 percent), but that bloc makes up a small portion of the party.

In April, Vance hinted during a Fox & Friends appearance that he would consider running in 2028.

"When we get to that point, I'll talk to the president. We'll figure out what we want to do. But the way that I think about it is, if we do a good job, the politics take care of themselves," Vance said.

"There's so much to do and I don't really think that much about what happens in three and a half years," he added.

A month later, Vance told NBC News, "If I do end up running in 2028, I'm not entitled to it."

Trump has denied interest in running for office—at least publicly.

In a March 2023 interview with The Times of London, the president's son said: "I'm not interested in politics...I'll leave that to others in the family."

However, his persistent presence at conservative events such as the Conservative Political Action Conference and Turning Point USA has kept speculation alive. And in May, Trump appeared to change his tune. During the Qatar Economic Forum, he hinted that "maybe one day" he would run for president.

"Here we go. Well...oh boy," he said as members of the audience applauded, before adding: "It's an honor to be asked and an honor to see that some people are OK with it.

"So the answer is: I don't know, maybe one day. You know, that calling is there. I'll always be very active in terms of being a vocal proponent of these things. I think my father has truly changed the Republican Party."

What Happens Next

It is not clear when presidential hopefuls will begin announcing their bids for 2028.