A well-known Florida attorney on Wednesday announced the name of a new political party he is launching.
John Morgan, founder of the Morgan & Morgan law firm and a longtime political donor, revealed that his new political movement will be called the Common Ground Party, with members known as "Grounders."
The announcement follows a nationwide contest launched last month in which Morgan invited Americans to help name a political organization aimed at voters frustrated with both Republicans and Democrats.
More than 35,000 suggestions were submitted, according to Morgan.
More than 250 people independently proposed the winning name and will split a $100,000 cash prize.
"It was a great exercise," Morgan said of the contest in a video posted on social media. "What it showed me is that you, like me, believe our political system is broken. That we really agree on more than we disagree on, yet nothing ever gets done."
Morgan said the next phase of the effort will focus on registering voters with the new party.
The high-profile attorney first floated the idea earlier this year after deciding against a run for Florida governor.
Instead, he has argued that the nation's two-party system has become increasingly polarized and incapable of delivering practical solutions.
In a video announcing the initiative, Morgan said he wanted to build a political organization that could "compromise with the left and the right to provide real solutions to the people."
According to Morgan, the Common Ground Party is intended for "common-sense people making common-sense decisions" and is designed to attract Americans who feel politically homeless in today's divided political environment.
The launch comes at a time when independent voter registration has been growing in several states, including Florida, as frustration with partisan gridlock remains high.
Despite that trend, third parties have historically struggled to gain significant traction against the Republican and Democrat political machines.
Florida remains a Republican-leaning state under Gov. Ron DeSantis, with the GOP holding strong advantages in statewide offices and voter registration.
Political analysts note that building a viable third party will require significant organization, fundraising, and voter outreach.
Still, Morgan's name recognition, financial resources, and willingness to challenge the political status quo have drawn attention to the project.
The attorney said selecting a name was only the beginning.
"Going forward, we will try to start registering people for the party," Morgan said.