South of the Border, an oasis for road-trippers
Hamer, S.C. — When you come down Routes 301 and 501 in southeastern North Carolina, just after twilight, the first thing you’ll notice is the glow. As you cross the border into South Carolina, it emerges like some sort of mid-century fever dream. There it is: a bright yellow, illuminated sombrero on top of a 200-foot-tall elevator shaft.
It’s South of the Border. A true legend among the legends of Roadside America.
Like so many good stories, the story of South of the Border starts with alcohol. In 1949, third-generation entrepreneur Alan Schafer started up a modest beer stand in tiny Hamer, ...
Continue reading this article with an NRPLUS subscription.
All the access, half the price: join NRPLUS for $5/month
Something to Consider
If you enjoyed this article, we have a proposition for you: Join NRPLUS. Members get all of our content (including the magazine), no paywalls or content meters, an advertising-minimal experience, and unique access to our writers and editors (through conference calls, social media groups, and more). And importantly, NRPLUS members help keep NR going.
