Air Canada Becomes '2 Spirit' With 2SLGBTQIA+ Flight

This is your captain speaking; today’s forecast includes clouds with a high chance of gender ideology.
Air Canada recently made headlines for proudly announcing its all-2SLGBTQIA+ flight crew. And boy, did this lead to some turbulence.
They released a corporate-produced video promoting the announcement, featuring lines like “We’re living a historical moment today…a watershed moment in Canadian history” and ending with a glittery “Shantay you all stay,” a RuPaul’s Drag Race reference.
For anyone wondering, “Shantay, you stay” is what RuPaul says to a drag queen who isn’t going home. Cute on TV. Weird on a flight. Because let’s be honest, when I board a plane, the last thing I want to hear is that I’m not going home.
Look, my requirements for an airline are simple:
As a gay man, I find it absolutely terrifying you put people in the cockpit based on their identity rather than their skill to fly a plane… https://t.co/KZ7DhQilxH
— John James (@JohnJamesNI) June 3, 2025
That’s it. What a pilot or flight crew does in their private life? None of my business. But what is my business: whether or not they can fly the plane.
But Air Canada seems more focused on checking diversity boxes than actually improving an airline experience that isn't exactly sky-high (pun intended).
According to Yahoo Finance, Air Canada ranks near the bottom in customer satisfaction among North American airlines. They also have a 3.0-star rating on TripAdvisor with over 32,000 online reviews.
You’d think a company with that kind of track record might want to focus on improving the flying experience. Instead, they’ve blocked replies on X due to the video's backlash. Because nothing says “customer care” like silencing customer feedback.
And this isn’t Air Canada’s first blunder. Just a few months ago, in March 2025, they came under fire for erasing Israel from some in-flight maps, labeling the region as "Palestinian territories." Only after backlash did they issue an apology and blame a third-party supplier, the usual corporate dodge.
Air Canada changed its logo for June quicker than it changed its genocidal inflight map "errors" that referred to Israel as the Palestinian Territories. pic.twitter.com/XOQ3eOLVXF
— dahlia kurtz ✡︎ דליה קורץ (@DahliaKurtz) June 3, 2025
On its website, Air Canada proudly promotes its status as one of Canada's best diversity employers and its membership in the International Gay & Lesbian Travel Association. That's fine. But when diversity becomes the only focus, and core performance slips through the cracks, it's not progress — it's PR.
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