Brace yourself, Apple’s price hikes are much worse than we thought

www.macworld.com

Summary created by Smart Answers AI

In summary:
  • Macworld reports Apple has implemented significant price increases across Mac and iPad lines, with most products rising by at least $100-$300 due to component cost pressures.
  • Major increases include the iPad Air jumping $150 to $749, MacBook Pro rising $300 to $1,999, and Mac Studio climbing up to $1,300 more.
  • These widespread price hikes affect nearly all Apple product categories except iPhone and Apple Watch, making upcoming sales events particularly valuable for consumers.

    • Following a warning from outgoing CEO Tim Cook last week, Apple has unveiled new pricing across the range. And the price rises are absolutely brutal. We’re still digging into all the changes, but across the entire Mac and iPad line, prices have jumped by at least $100.

    The $599 MacBook Neo? It now starts at $699. The $1,699 M5 MacBook Pro? You’ll now need to shell out $1,999. An 11-inch iPad Air will set you back $749, an increase of $150 over the original $599 price. And if you wanted a Vision Pro, you’ll now need to save $3,699. Here’s how the new pricing looks at Apple’s online store:

    Macs ModelNew PricePrevious Price
    MacBook Neo (256GB)Starting at $699Starting at $599
    MacBook Neo (512GB)Starting at $799Starting at $699
    ModelNew PricePrevious Price
    13-inch M5 MacBook AirStarting at $1,299Starting at $1,099
    15-inch M5 MacBook AirStarting at $1,499Starting at $1,299
    ModelNew PricePrevious Price
    14-inch M5 MacBook ProStarting at $1,999Starting at $1,699
    14-inch M5 Pro MacBook ProStarting at $2,499Starting at $2,199
    14-inch M5 Mac MacBook ProStarting at $3,599Starting at $4,099
    16-inch M5 Pro MacBook ProStarting at $2,999Starting at $2,699
    16-inch M5 Max MacBook ProStarting at $4,399Starting at $3,899
    ModelNew PricePrevious Price
    M4 Mac miniStarting at $799Starting at $599
    M4 Pro Mac miniStarting at $1,599Starting at $1,299
    ModelNew PricePrevious Price
    M4 iMac (2 Thunderbolt ports) Starting at $1,499Starting at $1,299
    M4 iMac (4 Thunderbolt ports)Starting at $1,699Starting at $1,499
    ModelNew PricePrevious Price
    M4 Mac Mac StudioStarting at $2,499Starting at $1,999
    M3 Ultra Mac StudioStarting at $5,299Starting at $3,999
    iPads ModelNew PricePrevious Price
    A16 iPadStarting at $449Starting at $349
    iPad miniStarting at $599Starting at $499
    11-inch iPad AirStarting at $749Starting at $599
    13-inch iPad AirStarting at $899Starting at $699
    11-inch iPad ProStarting at $1,199Starting at $999
    13-inch iPad ProStarting at $1,499Starting at $1,299
    HomePod, Apple TV, Vision Pro ModelNew PricePrevious Price
    HomePod$349$299
    HomePod mini$129$99
    Apple TV 4K$199$129
    Apple TV 4K (Ethernet)$249$149

    In a statement to the press, Apple said it has “never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today’s increases for iPad and Mac.”

    None of the storage and RAM options have changed for the models affected—prices are just higher. It’s notable, however, that neither the iPhone nor the Apple Watch is impacted by the price increases. The Studio Displays also have the same price as before.

    It’s not clear from this move whether these new Apple prices are temporary or will adjust as the memory situation changes.

    The silver lining here is that Amazon’s Prime Day sale is going on this week and has some great deals that are suddenly really great deals.

    See our round ups of the Best Prime Day Apple deals 2026.