Ford has been making waves lately, winning a NACTOY award for Truck of the Year with the Maverick Lobo compact sport truck and unveiling the Dark Horse SC as the successor to the Shelby GT500. And now there’s something coming for those who prefer a more utilitarian vehicle in their lives, with the Blue Oval announcing that a new 2027 Super Duty Carhartt truck will arrive later this year. Details are scant, and only a single teaser image was provided with the announcement, but a badge on the driver’s door indicates that the pickup will be powered by the 6.7-liter Power Stroke V8 turbodiesel engine. Also, note the wheels, which are inspired by manhole covers.

Ford and Carhartt Go Back a Long Way

Ford and Carhartt’s first factories in Detroit were situated just a mile apart, with the former founded on 16 June 1903, and the latter being born more than a decade earlier, in 1889. A fascinating video published by automotive enthusiast James Pumphrey’s Speeed YouTube channel (yes, with three e’s) is embedded below and shows how Carhartt’s apparel became so famous for its no-nonsense durability and easygoing style, and Ford took note in the early days, with its factory employees being dressed in Carhartt workwear over the past 100 years. Their partnership dates back to the 1920s, and the two collaborated on apparel programs through the 1970s, and now, their partnership has been made official at the 2026 Detroit Auto Show.

This collaboration will result in new co-branded merchandise and access to ToolBank USA resources (providing access to tools for community revitalization, trade education, and disaster relief). Ford also intends to donate an F-150 to the ToolBank non-profit, while Carhartt will support Ford dealerships with new workwear programs. Presumably, it won’t be long before customers can purchase Carhartt clothing at Ford dealers too.

What to Expect From the Carhartt Truck

Ford says that the collaboration on the Carhartt truck will bring heritage workwear and automotive craftsmanship together and that “the inspiration for many of the details of the vehicle came after Ford designers visited the Carhartt store […], gaining insights into different textures, colors, and functionality of Carhartt products.” This means we can likely expect something like upholstery inspired by Carhartt’s durable fabrics, with muted tones like beige, black, navy blue, and grey. As noted above, Ford also says we can look forward to wheels inspired by the manhole covers outside Carhartt’s Detroit store. Expect more teasers with additional info to follow in the coming weeks and months.