Knicks could generate $465 million for NYC at home games: 'Knicks lift all of us up'
The Knicks playoff run is money.
The basketball phenoms are poised to generate an incredible $465 million for the Big Apple this postseason as fans expand their blue-and-orange wardrobes and ease their game-watching anxiety by gorging themselves on food and drink.
The Knicks’ postseason run has already generated an estimated $202 million between tickets, concessions, merch, transit and lodging during home games played so far, Mayor Mamdani and the city Economic Development Corporation announced Wednesday.
“The Knicks lift all of us up. Particularly those in our business, but every other business: the pizzerias, the car parks, the hotels. They’re great for the neighborhood,” said Ian Conroy, who has owned Mustang Harry’s with his brother Niall since 1995.
The sports bar — located just steps from Madison Square Garden — has seen a 60% surge in business since the Knicks secured their place in the playoffs and has been reaching its 300-person capacity every game night.
The success is vital for the bar, and the Knicks-generated income will help it stay afloat through the comparatively quieter summer months, especially since the Rangers didn’t make it to their own playoff season.
The Knicks’ incredible run and the fan response inspired Conroy to even invest in his bar — he bought 30 brand new TVs when the Knicks made the playoffs so he could provide a better fan experience for his dedicated patrons.
“We’re in New York. There’s only one team to like … This Knicks team has got more heart than I think I’ve ever seen here since I’ve been in New York,” said Conroy, originally of Ireland.
With the NBA Finals on the horizon, each home game is expected to generate as much as $90 million as Knicks mania sweeps across the five boroughs.
Aristotle Hatzigeorgious said demand for watch party seating at Slate in Chelsea and his several Clinton Hall locations that he’s put out reserved seating — and has already reached their 1,000-person capacities for all seven games of the finals.
“People are realizing this is a once-in-a-lifetime experience,” said Hatzigeorgious, saying the “buzz” has been lifting business for bars and restaurants that have been suffering from overall decreased patronage.
“It’s just making everybody happier. New York City is the greatest city in the world, and it just seems like everybody’s in a buzz about their home team … Everybody’s rejoicing, which is great.”
Watch parties at Time Out Market Union Square have been especially lucrative for vendors because everyone is in “celebration mode,” said marketing manager Jessica Bendig.
“Because you’re ready to potentially celebrate or lament, there’s this opportunity for guests to come in ready. They know they’re having a couple beers,” Bendig explained.
“Depending on how the tide turns — which obviously we’re hoping for the good here and counting on it — people are prepared to enjoy, which is always a good situation for hospitality ventures to find themselves in. When people are ready to enjoy, we’re ready to provide it, so the night is very fun.”
Even though the games are hosted in Manhattan, the wealth is being spread to every borough.
“The Knicks’ playoff run is a powerful reminder that major sports moments create economic opportunities far beyond the arena, driving customers to restaurants, bars, retailers, and other small businesses in neighborhoods across Queens and throughout the city,” Tom Grech, President and CEO of the Queens Chamber of Commerce, told The Post, saying the economic boom is a taste of what’s to come with the World Cup
The estimated $465 million economic boom exceeds the estimated economic impact of the Knicks’ 2025 postseason run, when the team advanced only through the Eastern Conference finals — but is lower than what the city was projecting at the time.
Last season, Mayor Adams’ administration bet that the team’s Cinderella run could earn as much as $832 million for city businesses before the Knicks were shut out from the finals.
This year’s estimate accounts for both direct impacts from visitor spending — like tickets and merch — as well as indirect spending, like the beers fans are downing from their at-home watch parties.
The economic impact estimate of each game is also based on average prices currently available for the NBA Finals.


