The tentacles of globalization are spreading into the NFL, our great American pastime.

The NFL announced Sunday that Bad Bunny, a Puerto Rican artist who doesn’t even sing in English, will be performing the Super Bowl LX halftime show in February. A lot of fans and conservatives are ticked off, due to Bad Bunny’s hatred of ICE and President Donald Trump. But there is something deeper going on, something far more nefarious than some basic white girl social media posts. (Subscribe to MR. RIGHT, a free weekly newsletter about modern masculinity)

This is Bad Bunny.

He was just announced as the 2026 Super Bowl halftime show.

– Massive Trump hater
– Anti-ICE activist
– No songs in English

He even canceled his entire U.S. tour for this reason: “F***ing ICE could be outside my concert. And it’s something that we were… pic.twitter.com/11KvuSWnEH

— Benny Johnson (@bennyjohnson) September 29, 2025

Former Daily Caller White House reporter Saagar Enjeti made the crucial point Monday that the Bad Bunny pick isn’t about wokeness so much as it is about appealing to .

People think the NFL chose BadBunny b/c they are woke

IRL its b/c he has a huge foreign fan base and they want football to expand globally. Hence his choice + all the international games

Globalization coming for the most American sport

— Saagar Enjeti (@esaagar) September 29, 2025

Yes, in recent years, the league has become a globalized entity. The NFL has played games before in Europe and Latin America. It doesn’t seem like much now, but maybe in a decade or two, that number will double, then triple. And it’s part of an ongoing trend that began in 2007, when the league played games in London.

But now, it’s all across the world. Brazil, Germany, Australia. Over the next three years, Brazil will host three games.

Of course, the league is going to pick a singer like Bad Bunny, who most Americans have never even heard of until now. In order to grow and expand their footprint worldwide, they need a halftime performer with an international fanbase. I’m not sure if Creed would do it for Pepé and José down in the barrios of São Paulo.

It’s yet more proof that the NFL doesn’t really care about its core American fanbase; they will simply cater to liberal activists or foreigners in South America who don’t speak a lick of English and sell us down the river, all because they want to make more money. If the league wanted to make American fans happy, they would have made the obvious choice: Creed, of course, in a nod to the 2001 Thanksgiving game halftime show, during the peak of the American empire.

P.S. If you are feeling nostalgic or angry about Bad Bunny, enjoy …