On Disney’s fourth-quarter and full-year 2025 earnings call, CEO Bob Iger said Disney+ is “in the midst of rolling out the biggest and the most significant changes — from a product perspective, from a technology perspective — since we launched the service in 2019.”

The Hollywood Reporter says those changes include adding games or what Iger called “a number of game-like features” through a new deal with Epic Games. The fine print, however, shows the agreement is really about Epic using Disney’s intellectual property inside its own platform, not the other way around. Disney+ users will also see short, AI-generated material in the future.

“The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content and to consume user generated content — mostly short-form — from others,” Iger added.

That sounds dangerously close to a streaming version of TikTok—or maybe an attempt to copy tools like OpenAI’s video generator Sora. Disney probably won’t say which one it plans to mimic first.

Iger also mentioned that Disney has held “productive conversations” with a number of artificial intelligence firms, saying he hopes to strike a deal that “reflect[s] our need to protect the IP.” Protecting it might be wise. You don’t want the next Lilo & Stitch or Frozen reboot leaking into a digital free-for-all.

Disney’s most recent earnings show its streaming profits increased as Disney+ picked up 3.8 million new subscribers. The company plans to spend another $1 billion on content in 2026 compared to this year. Iger also confirmed the ongoing distribution fight with YouTube TV is still unresolved, though Disney insists “talks are continuing.”

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