DISNEY has hit its fans with price hikes in the days following the controversy with Jimmy Kimmel Live! that cost the company billions.

Subscribers can expect the cost of both Disney+ and Hulu to spike next month as the company works to boost its profits.

Disney's ABC recently suspended the beloved Jimmy Kimmel Live! show following the host's controversial comments regarding the death of right-wing political activist Charlie Kirk.

The move dropped Disney's stock by roughly 3% to 4%, or around $4 to $5 billion in market value, thanks to a flurry of backlash, including social media outrage and calls to cancel Disney+ and Hulu subscriptions.

The entertainment company quickly reversed course and reinstated the show a few days later, grappling to revive its numbers.

In a move that may be an effort to compensate for the subscriber loss and negative sentiment, Disney recently announced a price hike on its Disney+ and Hulu platforms.

The multinational mass media and entertainment conglomerate is plotting to bump up the cost for its viewing plans in the US starting next month.

Disney+ with ads will jump from $9.99 per month to $11.99 beginning on October 21, 2025.

Disney+ Premium, which does not have ads, will climb $3 from $15.99 monthly to $18.99.

Viewers will see the Hulu standalone plan with ads cost $2 more each month as the price increases from $9.99 to $11.99 next month, while the ad-free Hulu Premium will stay at $18.99 per month.

Additionally, Disney is planning to bump up the price of ESPN Select, formerly known as ESPN+, from $11.99 per month to $12.99 on October 21.

For the time being, the introductory cost of the bundle with Disney+, Hulu, and ESPN Unlimited with ads will remain at $29.99 per month for the first 12 months.

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