Vatican turns to ‘hot priests’ to spread faith in the digital age

Social media seen as means to ensure survival of a church suffering from declining numbers

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Father Cosimo Schena says his church's attendance has doubled since he started using Facebook and TikTok — Father Cosimo Schena says his church’s attendance has doubled since he started using Facebook and TikTok

If it weren’t for the dog collar, the robes and occasional background of a church, one would be forgiven for thinking, judging by his Instagram profile, that Father Ambrogio Mazzai was a fitness influencer rather than a man of faith...