The Make America Healthy Again movement scored one of its biggest wins of the cycle this month after its endorsed candidate, businessman Zach Lahn, defeated Rep. Randy Feenstra (R-IA), whom President Donald Trump backed, in the Iowa GOP gubernatorial primary.

The win was a rare moment when a Trump-endorsed candidate lost their primary and a clear indication that MAHA is willing to spend its political capital, even if it means going against the president.

In the final stretch of the campaign, MAHA PAC, an outside group backing movement-aligned candidates, launched a text message campaign reaching nearly 350,000 likely Iowa GOP voters and a voicemail campaign that reached more than 83,000 cellphones. The PAC also made 40,500 get-out-the-vote phone calls and conducted three rounds of robocalls to more than 36,000 landlines on behalf of Lahn.

The diverse coalition that makes up MAHA began under the leadership of Health and Human Services Secretary Robert F. Kennedy Jr. during his 2024 presidential campaign, first as a Democrat, then an independent, before eventually endorsing Trump’s campaign. But as tensions with the Trump administration have grown, MAHA wants to assert a larger role not just in 2026, but in 2028 and beyond.

“We don’t tell people how to vote, but moms have clearly demonstrated that we are not beholden to a political party,” said Zen Honeycutt, the founder and executive director of the Moms Across America Movement. “MAHA is not owned by one particular person. It’s not owned by Kennedy; it’s not owned by Trump.”

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