Apple shareholders have rejected a proposal to halt the company’s diversity, equity, and inclusion (DEI) program, as many other companies are ditching DEI. The initiative to end woke DEI policies at Apple was led by the National Center for Public Policy Research, a conservative think tank.

In the proposal, the center cited potential litigation and financial risks linked to DEI programs as a primary concern for shareholders. A similar proposal was previously rejected at Costco’s annual meeting. Apple CEO Tim Cook said that the company’s culture relies on hiring exceptional talent and fostering collaboration. “We’ve never had quotas or targets for Apple,” Cook claimed.

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In recent months, businesses like Google, Target, and Disney have reduced or eliminated their DEI programs. Conservative activism and court decisions have largely influenced the policy changes, with many companies scrapping DEI after President Trump’s election win last November.

In the first days of his administration, President Trump signed an executive order to eliminate DEI within the federal government and among federal government contractors. The Federal Bureau of Investigation (FBI) also ended its DEI policies shortly before Trump’s inauguration.