Wow! What a power move by Tucker!

ALP, which is one of the quickest-growing brands in the nicotine pouch market, recently made the announcement that they have sealed the deal on a “landmark partnership” with UFC legend Conor McGregor, which officially brings him into the ALP family.

The news has been announced as McGregor prepares for his much anticipated comeback in July during International Fight Week. (RELATED: Corentin Moutet Up Against Possible Severe Fine For Dropping F-Bomb After F-Bomb On TV)

Launched under two years ago, the Tucker Carlson-founded ALP has quickly put themselves into a position where they have become disruptive in the market of nicotine pouches, achieving success through “premium product experience, bold branding, and culturally driven marketing.”

“ALP was built around a bold, unapologetic mindset, and there’s no one in combat sports who represents that spirit more authentically than Conor McGregor,” said Director of Partnerships Polina Lutsenko, per PR Newswire. “He’s become a global icon through relentless drive, confidence, and an ability to command attention both inside and outside the octagon.”

The contract is signed, the lines are drawn, and the hostile takeover of big tobacco is officially underway.

Don’t be a b*tch. Be notorious.

Use code “Notorious” for 10% off all ALP products now.@TheNotoriousMMA pic.twitter.com/UJocfg1JZS

— Alp Pouch (@alppouch) June 15, 2026

I feel like I’ve been progressing nicely as a human being, such as losing over 100 pounds and positioning myself for future wealth, but one thing that I struggle with is this damn cigarette habit that I have. It’s tough to quit, what can I say?

But I’m thinking Tucker and Conor just gave me a magic pill, err, pouch.