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There is a peculiar satisfaction in watching the other side defend the indefensible, and Graham Platner has handed conservative media a feast. The Maine oyster farmer running to unseat Susan Collins arrives pre-disgraced: a Nazi-associated tattoo he claims not to have understood, a buried trove of ugly Reddit posts, and now reports that he sent explicit messages to at least six women while married.

John Fetterman called him a creep. Schumer and Sanders are propping him up anyway. The temptation to pile on is enormous. It is also a trap, and three reasons explain why.

First, the man is almost certainly a placeholder. He may well win next week’s primary on the strength of grievance and Bernie’s blessing, but a candidate this radioactive rarely survives to November intact. The likeliest outcome is that Democrats engineer a replacement once the primary clears, at which point every hour conservatives spent dissecting Platner converts instantly into wasted breath. You do not exhaust your ammunition on a target that is scheduled to be removed.

Second, even if he stays, the timing is wrong. Solomon’s son understood what too many show hosts forget: to every thing there is a season, and a time to every purpose under the heaven. Hammering Platner now, months before anyone casts a general-election ballot, manufactures fatigue rather than damage. By the time the choice actually matters, audiences will have heard the tattoo and the texts a hundred times and tuned them out. The blow that lands is the one delivered when the voter is paying attention, not the one repeated until it becomes background noise.

Third, and most importantly, Platner is a decoy that is pulling attention away from the genuinely dangerous Democrat. James Talarico in Texas is everything Platner is not: young, telegenic, a Presbyterian seminarian who wields Scripture as a weapon, a fundraising machine who pulled more than $20 million before the primary even ended. His negatives are real but largely unspoken, precisely because no one is talking about him. While the right empties its magazine into a scandal-soaked veteran in Maine, the polished progressive in Texas builds an apparatus to flip a seat Democrats have not won since 1988.

Ask the obvious question. If saturating the airwaves with Platner actually helped Republicans, would legacy media be saturating their own airwaves with him too? The press does not volunteer to bury its own side unless the burial serves a larger purpose, and the purpose here is misdirection. The wise hunter does not chase the loud bird flushed into the open to distract him from the quiet one slipping through the brush. Let Platner play out. Save the fire for the fights that decide November.